Arçelik A.Ş.
Home Appliances
Walk into a kitchen appliance store in Europe and the odds of seeing the Beko logo on a refrigerator are high — Beko is the consumer brand of Arçelik, a Turkish group that has become one of Europe's largest home appliance manufacturers. Founded in 1955 by the Koç family, Arçelik employs about 40,000 people, produces tens of millions of appliances a year, and owns brands including Beko and Grundig.
The company's strategy is manufacturing scale in Turkey plus localized plants across Europe, Asia, and Africa — it operates close to 30 production facilities, and its R&D centers in Turkey, the UK, China, and South Korea file hundreds of patents a year. Arçelik is an aggressive adopter of inverter compressors and smart-home connectivity, and its washing machines and dishwashers consistently top European energy-efficiency ratings.
For private-label and OEM buyers, Arçelik is one of the few appliance makers that will build white-label products at scale: the Beko brand sits alongside contract manufacturing for European retailers, making it a dual-channel supplier of fridges, washers, dryers, and small appliances.
