Ask a Formula 1 engineer which tire maker has spent the most time under the most extreme working conditions on the planet, and the answer is Pirelli — the sport's exclusive tire supplier since 2011. Founded in Milan in 1872 as a rubber company, Pirelli pivoted to tires and never looked back, building its reputation on the P Zero and Cinturato families that equip supercars from Ferrari, Lamborghini, and Porsche.
Beyond the paddock glamour sits a serious industrial player: about 31,000 employees, roughly €6.6 billion in 2023 revenue, and factories on four continents. Its high-value strategy concentrates on premium and prestige tires, which is why it supplies original-equipment fitments to most European luxury marques and runs a dedicated cyber tire program — sensors embedded in tires that report pressure, temperature, and load data to fleet operators.
For procurement teams, Pirelli matters in two niches: winter and performance tires, where homologation and noise/rolling-resistance standards vary by market, and the fast-growing segment of EV-specific tires engineered to handle instant torque and heavier battery weight.
