Play9 LTD

Play9 Ltd is a British pet product business established in 2023 and located in Lancing, United Kingdom. The company designs, manufactures and supplies enrichment-led items for dogs, its flagship offering being the Roolo treat and enrichment toy. Products are developed around function, simplicity and behavioural outcomes, intended to help dogs build confidence and reduce anxiety. Distribution reaches consumers through retail partners such as Pets Corner, Maxi-Zoo and Amazon, as well as direct online sales, alongside brand collaborations and affiliate programmes with dog trainers and educators. The firm also pursues international expansion and states a commitment to sustainability, quality and responsible sourcing.