Transformers & Substations

WEG's name is an acronym of its three founders — Werner Voigt, Eggon João da Silva, and Geraldo Werninghaus — who pooled their savings in 1961 to make electric motors in Jaraguá do Sul, a small town in southern Brazil. The company grew into Latin America's largest motor maker and one of the top five globally, with about 40,000 employees, factories on four continents, and a product line that runs from fractional-horsepower motors to machines of tens of megawatts for mining and oil & gas. WEG's competitive edge is vertical integration: it makes its own steel laminations, aluminum die-cast rotors, variable-frequency drives, and even industrial paints, which gives it cost control and shorter lead times than pure assemblers can match. Its W22 and W23 motor lines are widely specified across water treatment, pulp & paper, and food processing, and the company has become a leading supplier of solar inverters and EV charging infrastructure in Latin America. For buyers outside the Americas, WEG is the go-to alternative to European and Asian motor brands when price, availability, and service networks in emerging markets matter — it ships to more than 135 countries from a distribution footprint built over six decades.