About
Nidec's founder Shigenobu Nagamori likes to say that motors are the future of everything — and he has built a company to prove it. In 1973, at age 28, Nagamori left his job to start a company making small precision motors, betting that brushless DC motor technology would dominate. Today Nidec is the world's largest motor manufacturer, producing more motors than any company in history — billions of units a year. The company's claim to fame was the hard disk drive spindle motor: Nidec captured the overwhelming majority of the global HDD motor market, a near-monopoly that funded expansion into automotive motors, home appliance motors, industrial motors, and robotics. Its motors now power electric power steering, EV traction motors, washing machines, air conditioners, and the fans inside data centers and laptops. With about 100,000 employees and annual revenue near ¥2.3 trillion (US$15 billion), Nidec has grown through an aggressive acquisition strategy — over 100 companies bought since the 1990s — and is now a leading supplier of EV traction motors, targeting the electric vehicle market as its next HDD-style dominance play. For buyers, Nidec's scale means motor costs no rival can match.
Also known as: Nidec
