Jindřich Valenta - Concept

Concept is a Czech household appliance brand established in 1991 and based in Choceň. The company began with five employees and an initial range of kettles and convectors, later adding vacuum cleaners and hair care appliances, and in 2008 extended its offering to large appliances. Current products are positioned around smart functions, ease of use and distinctive design, serving as practical household helpers. The brand emphasizes reliability and quality while appealing to individual customer preferences. Product development and testing are carried out with user input as part of the company's approach.