Industrial Juguetera S.A.

Industrial Juguetera S.A. (INJUSA) is a toy manufacturer based in Alicante, Spain, with more than 75 years of experience producing toys for children aged one to seven. Its range covers battery-powered ride-on vehicles at 12V and 24V, balance bikes, tricycles, playhouses and garden toys. The company produces both private-label goods and items under international licenses such as Porsche, Kawasaki, Honda, Disney, Marvel and Repsol. Roughly 85% of output is manufactured in Spain, with the remaining 15% made in China, giving a combination of European production and supply flexibility. Products reach retail chains, specialist distributors and e-commerce platforms across Europe and America, and are distributed in over 60 countries. The firm is seeking distributors and wholesalers in Europe, the Middle East, America and Africa.